• Beaufort Lifestyle Magazine

About Us

story by susan lee    photography by john wollwerth

Most event and meeting planners will agree that one of the most important factors in planning an event is the venue. Choosing the right setting for a memorable gathering or business meeting will go a long way in ensuring a successful event.

One of the best venues in the Low Country is the Best Western Sea Island Inn. Located in the heart of the Beaufort Historic District on Bay Street, the inn boasts nearly 2,500 square feet of event space. In 2016, the Best Western Sea Island Inn was voted Best Hotel in the Eat Sleep Play Beaufort Awards. TripAdvisor reviewers also love the inn, rating it an average of 4.5 out of 5 stars.

What sets the inn’s meeting spaces apart from others in the area? Hands down, it’s the location, says  General Manager Lisa Kassuba. “We’re right in the historic district, just steps away from Antebellum homes, quaint shops, art galleries, book stores, and a variety of cafés, bistros, coffee shops and eateries,” she says. “And because we’re at the waterfront, our guests can enjoy breathtaking views of the scenic Beaufort River.”

The inn’s spacious and expertly styled meeting rooms, Room by the Bay and the Dolphin Room, make lovely settings for Beaufort area meetings and banquets. Functions ranging in size from 2 to 70 can be accommodated with ease, and audiovisual equipment is included at no additional fee. If your event requires a catered luncheon, the inn staff has access to a variety of fabulous caterers in the Beaufort area.

The Best Western Sea Island Inn’s amenities and services include:

• Room by the Bay – 735 square feet

• Dolphin Room – 1,700 square feet

• Complimentary Wi-Fi

• Audio/visual equipment

• Podium

• Easels

• PA system

• Two 42 – inch wall mounted televisions

• DVD

• Flip charts

• 6-foot screen

• Coolers

• Microphones – Standard

• Microphones – Wireless

• Free local calls

• 70 chairs

• Skirting and tablecloths

• 6 and 8-foot tables

• Six 60-inch round tables

According to Lisa, both of the meeting rooms recently underwent extensive renovations. The Dolphin Room renovation consisted of all new carpeting, plantation shutters and lighting. In the Room by the Bay, everything was replaced, to include new flooring, furniture, lighting, counters and more.

Lisa has worked at the Best Western Sea Island Inn for 28 years and loves her job and the inn. “I love what we do and where we do it,” she says. “I love meeting and hosting our guests, working with our fantastic staff and doing it all in beautiful and historic downtown Beaufort.” She adds that she also very much enjoys managing such a spectacular inn, especially since “no two days are alike.”

And for meeting attendees who wish to stay overnight, the inn offers 43 boutique-style rooms that celebrate the spirit of the charming South. The beautifully appointed rooms, with either a king bed or two queen beds, include modern amenities such as complimentary high-speed internet, Bath & Bodyworks bath products and flat screen TVs.

“Our staff goes above and beyond to make sure that all of our guests have a restful and productive stay,” says Lisa. “Everyone here works hard to make sure the inn’s superior customer service, value and cleanliness are a priority.”

For more information on planning your next meeting at the Best Western Sea Island Inn, call (843)522-2090 or visit www.sea-island-inn.com. The inn is located at 1015 Bay St., at the corner of Bay and Newcastle Streets.

About Us

story by cindy reid    photography by paul nurnberg

“Beaufort is our home, real estate is our business!” Greg and Shelia Bennett have been in the real estate business since 1997 and have owned their own brokerage, Beaufort Realty Consultants, since 2001. They specialize in residential and vacation home and land sales, servicing Beaufort, the surrounding areas and the beach resorts of Harbor and Fripp Island.

Additionally, they provide both a long term residential and short term vacation property division to assist clients with investment properties. Together they exemplify the unique combination of hard earned success, good humor and laid back lowcountry living that is the Beaufort lifestyle.

They reside on Lady’s Island with their two rescue dogs, Zoey and Ruger, but how Greg and Shelia ended up in Beaufort is a story straight out of Hollywood.  It starts appropriately enough on a Caribbean island…

Greg:

After resigning my commission from the Army after the first Gulf War, we wanted to pursue our dream of island living. We left Puerto Rico where we had been living and moved to Montserrat, a Caribbean island in the British West Indies, with our five month old daughter Morgan. We opened a scuba diving shop and did very well for two and a half years. But then the previously dormant Soufriere Hills volcano became active. After the volcano erupted, there was fewer than 15 square miles of livable land left on the island and non citizens were asked to leave, as it was extremely difficult for the government to feed and take care of the population. We didn’t have any other option, if you were not a native of the island you had to leave. We evacuated April 30, 1996.

Shelia:

We had to hire an independent pilot to fly us out to Antigua. We gave everything we had to our cleaning lady. With nowhere else to go, we went to my sister’s in West Virginia to regroup. Our plan was to open another dive shop in the United States. We were researching coastal towns by calling each town’s Chamber of Commerce. This was before the internet! Of the twenty five chambers I called, Beaufort’s was the nicest. I never knew their name but who ever answered the phone was so enthusiastic and bubbly that I knew we had to visit this town.

We bought a junker car and toured the towns on our list, ending up at Tybee Island during a heat wave, and the car’s air conditioning gave out. I was determined to drive to Beaufort and Greg was equally determined not to. He thought it was a truck stop! We had a fight and I said I am going to Beaufort, with or without you.

Greg:

I was wrong- I think I had confused Beaufort with exit 8, Hardeeville! I gave in and we went to Beaufort together.

Shelia:

We came into Beaufort and we knew immediately it was for us. We sat on the swing at the waterfront park and I said to Greg, “How do you like this truck stop?” We didn’t have jobs but called real estate agents to rent a house. We knew this was the right place for us.

Realty Success

Greg:

After we moved to Beaufort I couldn’t get a job. We were living in a small rental house with a mattress and a large tupperware container that we used as our clothing storage and dining room table. We were literally down to $785.00 when I got into real estate.  I answered an ad for a sales position which turned out to be for real estate. The rest was history. I stumbled into the right place, at the right time, in the right market. But I had a distinct advantage.

Number One- I was naïve.

Number Two- I was broke and motivated to succeed. We had $785 to our name and the rent was due.

I had worked for an executive recruiter for a short period of time and was an epic failure. But I knew how to cold call. I had no fear of the phone. I went from working at a housing development in Bluffton to being an onsite sales person at Harbor Island. I used my ability to cold call property owners and build a client base.  Three years later we opened our own real estate company. During this time, we realized it was important to us that we raise our child ourselves and back then the daycare options were very limited and we could not afford them. So Shelia stayed home during the day with our daughter and she would do things like teach gymnastics at night. (Daughter Morgan is now 22 years old and tutoring English in Rome, Italy) Everything we have achieved has been a total team effort.

By all standards, their real estate career / business has been a huge success. Greg is consistently ranked in the top 3% of Realtors in Northern Beaufort County and the top 8% of residential Realtors in the SC, NC and GA region, based on sales production.

Greg:

Shelia has worked incredibly hard and smart for the last 7 years on our internet marketing, organically growing our business. She trained with the smartest guy in internet marketing, moving way beyond paid “clicks.” When the market collapsed in 2008 Shelia and our consultant worked on our online presence, achieving greater visibility via web based marketing to provide a continual flow of business to our agents.

Shelia:

I would rather work hard and smart than pay someone else. I am in control when I am doing the work.  I am passionate about providing the highest quality of training, technology tools and support for our agents to ensure their success. We really focus on training, mentoring and helping our agents at our brokerage. It is our responsibility and obligation to stay up to date so they can serve our clients and the consumer. We have such a wonderful group of people here, everyone is so supportive of each other and we like it like that.

Greg:

At one time we had forty agents. We are now very selective about who we bring on. We are not looking for lots of realtors, just a select few who are serious about their business. We really are like a big, happy family here.

Shelia:

Life is too short to have it any other way.

About Us

Creations and Libations Art Studio and Gallery:
Arts, Crafts and Beyond

Carissa Doig and her husband John have lived in Beaufort for about three years. Carissa is a native of Connecticut. Moreover, the couple has babies, “fur babies”, that is, as they are avid humanitarians when it comes to rescuing animals. In fact, they have several of their own that came from local rescue shelters.
“We have a bunch of fur babies. I cannot say no to a rescue,” Carissa states.
Carissa has a noteworthy professional background. Prior to moving to the local area, she acquired a remarkable amount of career experience in the cosmetics industry, along with the digital marketing industry. This has enabled her to be successful in her present business endeavors as well. Earlier in her career, Carissa held positions as a manager, trainer, and area director for renowned national cosmetics corporations based in Canada, New York City, and California, which gave her priceless opportunities to showcase her talents in a variety of notable fashion shows all over the country. She was also involved in special FX makeup artistry on a number of B horror films.
“I loved it, and I learned so much” Carissa states.
Unfortunately, at only 24 years of age, Carissa was diagnosed with multiple sclerosis (MS), after experiencing several plaguing symptoms of the disease. Over time, Carissa had several bouts with flare-ups of MS symptoms. She was unable to continue her travels all over the country and so she attended the Connecticut School of Broadcasting with aspirations to be hired at a local TV station and become a professional make-up artist for anchors. Things took a swift turn when she unexpectedly “fell in love with radio.” Consequently, she was offered a rare career opportunity as the Digital Marketing Director at the well-known radio station, The Rock 106.9 WCCC. The radio station was a staple in the Rock N Roll industry, and made several appearances in the movie Private Parts.
Carissa laughs and says, “That was like working in a frat house every day, you never knew what was going to happen.” Interestingly enough, the station was sold some time later, and Carissa sought even more promising opportunities.
After visiting the Low Country with her husband, Carissa knew where she wanted to call home.
She remarks, “We came here, and I fell in love.”
Carissa resumed her career in digital marketing, but her illness continued to progress. Even so she still maintained her passion for life and she decided that she really wanted to “go back to her art roots.” She wanted to do something truly meaningful–she wanted “people to have fun and enjoy themselves while creating something beautiful.”
She is a proud supporter of the National MS Society, and wants those who struggle with the chronic illness to know that you should “never give up, never quit, keep moving, keep fighting. If plan ‘A’ doesn’t work out, move on to plan ‘B’, but keep going. Don’t let anyone ever tell you that you can’t do something.”
Carissa knew exactly what she wanted to do with her plan B. She explained her decision; “I woke up one morning and I couldn’t see. I had a flare up and lost vision in both of my eyes for about 3 months. Then I couldn’t move my right hand or arm. I couldn’t get my limbs to listen to my brain for months and I thought to myself, what if I can never paint or do makeup ever again?” She decided that she wanted to use her former experience and expertise to provide a one-of-a –kind experience for her customers. Creations and Libations is an art studio, “not an art school.” Carissa offers customers “a place to let loose and just have fun.” Whether painting, candle making , glass painting, or making melted crayon art, there are numerous activities to enjoy. “Black Light Paint Nights” are new and thrilling! All the lights are turned off, the music is turned up and the paint glows on your canvas. The studio is an all-in-one entertainment venue. Whether customers would like to get involved with any of the activities going on during the week or just relax and take a load off, Carissa prides herself in providing an establishment with a variety of value-added things on the menu.
Adult customers are able to partake in wine & paint occasions, which is often done with friends.  However, individuals are required to bring their own alcohol for consumption.
Carissa wants all individuals to enjoy the art sessions that are offered each week. Sessions will run six times per week: once on Thursdays, twice on Fridays and three times on Saturdays. The information is posted on their website and Facebook page.
Carissa welcomes the public to visit Creations and Libations for their various entertainment endeavors. She assures them that they will have a memorable time. Creations and Libations hosts an array of events including: birthday parties, bachelor and bachelorette parties, couple’s night out and much more. Basically, if it’s sought after, Carissa will try to make it happen.
“I love to see all the different things people create. We like to say that there are no mistakes in art, only discoveries,” Carissa says.
Creations and Libations offers its customers a truly unique experience. With her creativity and innovation, Carissa is looking forward to all that is in store for the future.

Creations and Libations
3B Market #1
Habersham Market Place
Beaufort, South Carolina 29906
www.creationslibations.com
FB: creationsandlibationsofthelowcountry
(843)-644-6434

About Us

story by Carl Joye    photography by John Wollwerth

Team with Apex and Save! Apex Team Real Estate is a Full Service company that now offers ALL the services you’ve come to expect when selling, buying, or renting your home but now at a reduced rate without ANY reduced services. We offer a professionally staffed office open at least six days a week with a staff of Experienced and Professional agents that are always Available.

As a 56 year native of the Beaufort and Port Royal, SC area, I’ve been in the real estate business all of my professional life since the eighties, first as a custom home builder working hand in hand with Sing Pappas, a top producing real estate agent with Weichert Realtors over the past 30 plus years, and over the past 12 years as a real estate agent, now Broker/Owner of Apex Team Real Estate.

I know the area, I know the market, and I know how to get your home sold in the shortest amount of time, at the best price, with the least inconvenience to you!

     Save Thousands Selling your home with our 50% reduced 1.5% Listing Commission:

Listing commissions are set by individual brokers and there is no standard listing commission. However, most sellers pay 3% to real estate companies to list their home for sale. In order to earn your business, generate buyers, and get your home sold, I’ve decided to offer an option for Sellers to pay 50% of the most common listing commission, saving Sellers thousands of dollars with absolutely NO SACRIFICE OF SERVICE!

We are not a Flat Rate Discount Broker offering a $1,999.00 special with what are described as “only subtle changes in service.” We do not post your name and number on the internet having you take the calls and schedule showings to people you assume are agents. We do not use generic lock boxes with codes where there is no tracking of who enters your home at any time. We are FULL SERVICE BROKERS who sell your home professionally!

     Save Hundreds or Thousands Buying your home with our $500 to $6,000 credit at closing:

Based on the sales price of the home you purchase using Apex Team Real Estate, we’ll pay from $500 to $6,000 of your allowable closing cost or prepaid items. This allows the Buyer to either save out of pocket cost or buy the home at a lower price. As an example, for a $250,000 home, Apex Team will credit the Buyer $1,250 and for a $500,000, the credit will be $2,500. Working with experienced and professional agents is a valuable benefit in itself that may not be realized until a problem arises. Apex Team agents are Available, Professional and Experienced!

     Price, Condition, and Exposure sells homes:

Exposure is our Specialty! 50 Quality Pictures and 800 words of Descriptive Remarks of the home and the community are guaranteed for each listing. I take great pride in the work I do to professionally market your home and get it seen by today’s demanding internet buyers. If the buyer does not have the information they want at the click of their mouse, they move on.

The truth is that all real estate agents have most of the same tools at their disposal and it comes down to how skilled they are, how they use them, and how hard they’re willing to work. Once pictures, remarks, and other information is loaded into the multiple listing service, the information is automatically fed to Realtor.com, Zillow, Trulia, and all of the multiple internet search engines. It’s what you put in that’s what the consumer sees.

In addition to the free exposure, we enhance our internet presence on major internet search engines to better expose your home and generate buyers for your home. Our ForSaleInBeaufort.com website generates many potential buyers for your home as well with buyers who sign up and search on their own until they want a real estate agent and send request for information.

Price another factor in selling your home. Market Value is based on the most recent comparable sales over the past year and really has little to do with what a homeowner paid for their home. We work with our clients to determine market value and generate an acceptable listing that will get your home shown. If a home is overpriced, the buyer who will see it is looking for more and the buyer who would buy it, won’t see it because it’s overpriced. We list at the price requested by the Seller after advising what price we fell will generate traffic and offers for their home.

Condition is the final factor of selling a home. Some conditions can be changed easily and some simply don’t make sense based on cost or even eliminating potential buyers. We meet with our sellers and develop a plan to optimize the condition of a home without wasting the seller’s money or eliminating potential buyers.

     The truth you can handle; It’s a Win-Win:

How can Apex Team Real Estate offer what no one else in the business is offering? The truth is that we want more business and are willing to take less to get your business. More listings get us more buyers. We believe it’s a Win-Win. You save money while getting the best service available and we grow our business by providing excellence of service at a more affordable rate. Everybody Wins!

About Us

Majestic live oaks, warm marsh breezes, picturesque beaches, and abundant wildlife are all part of the Lowcountry experience. Palmetto Place is a traditional walking community nestled in the heart of Lady’s Island, minutes from historic downtown Beaufort. This classic Charleston style neighborhood offers all the finer aspects of Lowcountry living devoid of the high price tag.

Established in 2015, Palmetto Place is the brainchild of builder/developer and local family man, Benji Gecy whose vision for a unique, moderately priced community is coming to fruition. Initially started several years ago by another developer, the project stalled for several years during the unstable real estate downturn. Ben saw the potential for a unique community.

“As a builder and developer you look for well-priced land with great locations, Palmetto Place scored very high with its central location to everything Beaufort has to offer. The quality of life on Lady’s Island is attractive to a lot of families.”

With an ideal location in close proximity to downtown amenities, Palmetto Place allows easy access to festivals, restaurants, shopping, and Waterfront Park by way of bike paths and sidewalks. A lifestyle worthy of the Lowcountry, this charming neighborhood is amenable to people of all walks of life, whether a young couple just starting out, a family with children and pets, or those embarking on their retirement years. Boating, kayaking and golfing are all within minutes.

Palmetto Place’s prime location provides a unique opportunity to live, work and play in harmony with all of Beaufort’s natural resources and historical significance.

“It’s unlike anything else in the price range of northern Beaufort County. Palmetto Place allows families an affordable walking neighborhood with old Charleston style ideas and a spirit that serves the coastal vibe.” This focus is directed around outdoor living, as all floor plans have double porches, open decks and a variety of other options that blend indoor living into outdoor spaces.

Ben is familiar with the distinctive qualities of Beaufort, being a lifelong resident with a passion for the hometown in which he was raised. A scratch golfer, surfer and former minor league baseball player, Benji resides with his wife, Christina, and daughters, Gracie, Caylin and Blakely amongst the natural beauty of Cat island, one of Beaufort’s many island treasures. “It’s great having a family that supports your ideas and vision. I have worked hard to develop the Palmetto Place product and design which has created a tremendous amount of interest from my 13 year old.” Gracie, a rising 8th grader at Riverview Charter School has developed a real sense of design while helping with the first few homes in Palmetto Place. “ I am so impressed with her maturity and natural design qualities. Interior design work is definitely in her DNA.”

Benji’s business pursuits have been highly successful including ownership of a mortgage brokerage for 20 years. The breadth of mortgage knowledge combined with development expertise make Palmetto Place an optimal choice where buying and financing can be met in one place.

Always up for a challenge, Benji’s creativity saw the potential for Palmetto Place when many others passed on the opportunity. “Quality living doesn’t have to be at a high price, there should be an alternative to the cookie cutter neighborhoods. Lady’s Island has been dying for a different option for years. I am proud to say we have delivered that variety.”

Home selections offer a variety of floor plans ranging from 1300 square feet to 2500 square feet with three, four, and five bedroom options. Residents can create their own coastal dream home with oversized porches, balconies and other outdoor living areas while maintaining the necessary finished and heated space to be comfortable.

Low maintenance choices for exterior materials create a beautiful look without the burden of constant maintenance allowing residents to relax and enjoy the natural paradise around them.  “We’ve got a design for every taste. It’s been fun creating a versatile and affordable option for people in need of the outdoor experience.”

Enjoy a higher standard of living amidst the gracious coastal atmosphere of the South Carolina Lowcountry. Palmetto Place provides a sanctuary for the soul. It’s more than a housing development, it’s a lifestyle.

For more information or to schedule an appointment contact Ben Gecy at: 843.441.0668  ben@palmettoplace.com

Or visit the website at:

palmettoplace.com

About Us

story by andrea antunes mcgilton

White motifs continue to dominate kitchen décor and Distinctive Granite and Marble now offers a new white quartz product that has taken the lowcountry by storm.

Called PolarStone, this quartz surface stone   requires virtually no maintenance and mimics the look and feel of classic marble.

“PolarStone has really enabled homeowners to have the white marble-look kitchens they want,” said Anneli Badenhorst, project manager at Distinctive Granite and Marble’s new Beaufort showroom on Burton Hill Road.

Distinctive is the lowcountry’s exclusive distributor of PolarStone and has seen it explode in popularity since introduced last year.

PolarStone has established itself as a revolutionary new product that combines the timeless beauty of marble patterns with quartz surface technology. The stone shows three-dimensional marble veins that change in shape, color and size throughout each slab, while achieving the identical natural translucency of marble.  The enduring spirit and beauty of white Italian marble, like Carrara and Calacatta, is flawlessly captured in PolarStone.

With an option that offers easy maintenance, white stone surfaces are increasingly popular, used to create modern, clean, open spaces that reflect natural light and provide a subtle background for art and furnishings.  White can be used to create kitchens that are modern, traditional, transitional or sophisticated. White kitchens are classic, they defy trends, and they are the perfect backdrop for punches of color or a mixture of styles.

Today, the desire for the elegance of classic white marble, once avoided in many applications, can now be satisfied without reservation.  PolarStone marries the aesthetics of marble to the surface performance of quartz.  It is resilient against scratches, stains, chips and heat, and requires very little maintenance. Traditional marble colors beyond white are also offered.

In their quest to use extend creativity in white kitchens, local designers are often opting to use white-on-white, mixing tones, textures and finishes of multiple white products within the same space.  A stone can be finished in two to three different ways to create sophisticated and subtle differences that make a big statement about attention-to-detail and individual creativity.  White bath countertops can coordinate with white tiled floors, stone shower walls and borders in a sophisticated neutral palette that encompasses tones, textures and varieties of white products.

Beyond white, for the slightly more adventurous, charcoal greys, neutral pastels and tinted whites are attractive alternatives.  In fact, grey and silver-grey granite are now considered neutral since they pair easily with white and accent colors.  Grey can be “cool” or “warm” depending on its tone.  Grey is now a timeless kitchen and bath choice that is never outdated.

The big story here:  the options for stone use have never been more exciting or unlimited for renovations and new construction.  Even a small budget can allow new countertops or accent stone that can make substantial visual impact and provide practical upgrades.  A visit to Distinctive Granite and Marble will open your eyes to the world of possibilities available within every budget.

     *** Andrea Antunes McGilton is sales manager at Distinctive Granite and Marble, the company founded by her father, John Antunes, over 30 years ago.  Distinctive has showrooms in Hilton Head Island, Riverwalk, Beaufort and Pooler (Savannah).

About Us

story by will mccullough     photography by susan deloach

You’ve probably heard the big news already.

You know, the news about a new industry-changing business, the one that couples exceptional customer service with great savings, the one based on Lady’s Island but serving the entire Beaufort area?

WalMart? What, are you serious? No. I guess I can see why you thought that but….

Publix? Oh, for Pete’s sake, they’re not new, they just moved across the dang street.

I’m talking about EquitySafe Realty. We’re different. I mean REALLY different. We may save you thousands, even tens of thousands, when we list and sell your home in the Beaufort area.

OK, full disclosure: Some may say that I have a bit of bias in my positive opinion of EquitySafe Realty simply because I founded the company. For the record, I think that’s a pretty cynical mindset but, in the interest of fairness, I will admit that there’s at least the potential for a little favoritism on my part.

So, anyways, here’s what happened, Beaufort Lifestyle Magazine agreed to run an advertorial on our new real estate company, but, in an admittedly unfortunate slip of their normally high standards, even let me write it. Something about “no one else wanted to..” or words to that effect but, in any event, if you have a moment, please allow me to share a bit about our new approach to real estate.

My background in the local real estate market:

I moved to Beaufort in 1993 to serve as a USMC Drill Instructor aboard Parris Island. I then left the Marine Corps in 1997, opened a martial arts school and began purchasing “fixer upper” properties with another local former USMC DI and good friend. One thing led to another and, by 2003, I’d made the switch into representing clients buying and selling real estate full time.

It’s been a great run.

Over the years, I’ve been the top producing agent at two of the area’s leading brokerages, represented the developer for the downtown Midtown Square project which earned Southern Living Magazine’s “Planned Community of the Year” award, represented the buyers in the Anchorage purchase on Bay Street and served hundreds of clients, both buyers and sellers, in a cornucopia of successful transactions.

None of the above is meant to sound like I’m bragging. I’m not.  There’s a lot of great agents in Beaufort, all of whom I respect.

I share the above only to help frame the professional experiences that led to my personal evolution over the last decade and a half into a singular honest opinion:

“I feel it’s no longer logical for clients to pay higher listing commissions.”

I know that that sounds like a gimmicky “line” and I guess it kind of is.  But it’s also genuinely how I feel. So, after much thought and preparation, EquitySafe Realty was born. To my knowledge, it is a real estate model unique not only to the Beaufort area but to the entire real estate industry as a whole. We’re convinced it’s the future and, quite frankly, a much better way of doing business.

In a nutshell, I based the  EquitySafe Realty model on three tenets:

• High quality, full service representation:  We’re not a “discount” brokerage and we don’t cut corners on marketing our client’s properties. There’s a couple very subtle logistical things we do slightly different in order to increase overall company efficiency but my goal was to meet or exceed the quality of service my past clients received when I worked at other leading companies and I strongly feel that we’ve met that goal.

Pay the BUYER’S AGENCY more: While all real estate commissions are negotiable, it’s certainly not uncommon in the industry for a listing agency to charge a selling client something in the range of a 6% commission on a closed sale. Further, using that same 6% example, it’s then also not uncommon for half of that, or 3% of the sales price, to be offered to the Buyer’s Agent for bringing the Buyer to the sale.  I feel that it serves the Seller well for the folks who actually produce the Buyer to be better compensated as there’s then a “built in” incentive to produce a positive result.  Therefore, all EquitySafe Realty single family home listings pay out 3.5% to the Buyer Agency. That’s like a $500 “bonus,” to the Buyer Agency, for every $100,000 of sales price, when compared to the example 6% listing. Once again, not all listings are at 6% but, hopefully, you get the idea.

Pay the LISTING AGENCY less: EquitySafe Realty delivers full service representation, pays the Buyer Agency well…and then charges a FLAT RATE of $1,999, paid only at closing, for our listing side commission REGARDLESS of sales price. Once again, industry commissions can vary but, using the same 6% example from above, we’d likely see 3% being kept by the Listing Agency. Compare that to the EquitySafe Realty model and that’s a Listing-side commission difference of approximately $4000 on a $200,000 home, $13,000 on a $500,000 home and $28,000 on a 1 million dollar home.

     So what’s the catch? 

There’s not one. Sometimes “too good” actually is “true”.

While there’s not enough room to explain all of the details here, in short, we’re able to do this because, in my opinion, the techniques utilized to market real estate have become so automated and computerized that there’s no longer that much difference in the marketing efforts required between properties across the various price ranges.

Once again, that’s my opinion and some of my competitors might disagree but I believe it to be true so, if you are thinking about selling, before you list, call us to compare both services and price…I’m pretty sure we’ll make a believer out of you as well.

I can be reached directly via email at Will@EquitySafeRealty.com or via phone at 1-843-YOU-LIST.

 Thanks for reading, have a great day!

Will McCullough

President – EquitySafe Realty, LLC

About Us

SUSAN DELOACH PHOTOGRAPHY
1225 Ribaut Road, Beaufort, SC 29902
PH: (843) 470-1646
http://www.sdeloachphoto.com
FACEBOOK
________________________

A great photographer is more than just an individual with a fancy camera and a repertoire of technical photography skills. To succeed in this artistic field, a photographer must have a very creative eye as well as great people skills. Beaufort native, Susan DeLoach, possesses all of these skills that make her an outstanding photographer. Susan has the ability to capture the personality and soul of her subjects whether on location or in the studio. Her artistic talents are at their finest when it comes to capturing the memories and moments of weddings and other once in a lifetime events. The sensitive, skilled, and thoughtful approach of the artist behind the camera comes through in the portraits of her subjects.

Susan was born and raised in Beaufort, South Carolina. She and her husband Larry are delighted to be raising their two sons, Hudson and Tucker, in the area they love and where they grew up. Thanks to the support of her faithful clients she has been able to establish a business she loves in her hometown. “I am a local girl and I am staying in Beaufort,” she says. “I have a passion for photography,” says Susan. The local photographer wants the public and her customers to be able to see this passion in the quality of her pieces. “To me capturing a client or an event on film is only half of it, the other half is making it a memorable experience for all involved. The experience should be one you relish, not just a “cattle call” moment,” she says.

Susan’s studio is a full service photography studio with an emphasis on weddings and portrait photography. She is available for and experienced with family portraits, high school senior photos, engagement photos, and any other photographic need a client desires. A wedding is one of the most special moments in a couple’s life, so of course their wedding photos should be just as special. Choosing the right photographer for that occasion can be daunting, but Susan DeLoach works hard to make the entire wedding party feel comfortable that day. “I work hard to not be too intrusive when shooting a wedding,” she says. “A couple should experience this precious day without feeling they have been invaded by their photographer.” Susan’s ability to make the entire party feel comfortable enables her to capture some amazing moments for her clients.

An extraordinary collection of Susan’s work can be found on her website, www.sdeloachphoto.com, and her Facebook page as well. If you are in need of a photographer that can capture your images in a beautiful and creative manner, while making you feel at ease the entire time, then Susan DeLoach Photography is the answer for you. Give her a call today!

Susan DeLoach

About Us

PICKLEJUICE PRODUCTIONS
Zesty Stuff To Relish.
308 Charles Street, Beaufort, SC 29902
PH: (843) 641-9478
http://www.picklejuice.com
FACEBOOK
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PickleJuice Productions is an award winning, full service website design and graphic design studio located in the heart of the Lowcountry in Beaufort, South Carolina. PickleJuice offers a comprehensive suite of creative services including web design, graphic design, print media, search engine optimization, social media marketing and much, much more!

The husband and wife team of Will and Ginger Wareham are the faces behind PickleJuice Productions. Ginger Noah Wareham graduated from the University of Mississippi with a BFA in Graphic Design and has been working in the ‘web world’ since 1995. Will Wareham joined forces with his wife a few years ago and is now handling all of PickleJuice’s Internet Marketing & Consulting. Will received his undergraduate degree from the University Of Alabama in Marketing and an MBA in Finance & Management from Tulane University. He has the experience and insights to create successful Marketing campaigns for clients. The two newest and cutest additions to their team are four year-old Hogan and one year-old Cecilia, who give them great inspiration for their work each and every day.

PickleJuice has created thousands of websites over the past 16 years for their wonderful clients and take pride in the long-term relationships they have formed over the years. Thanks to their experience working with a multitude of city portal websites such as NewOrleans. com, NewYork.com, VisitCanada.com, ExperienceNewOrleans.com and many, many more, they have been able to work with a fabulous mix of clients. PickleJuice has won multiple ADDY awards on designs and received incredible feedback from their clients and colleagues over the years.

Ginger and Will moved to Beaufort five years ago from New Orleans. “Our business has taken off since we hit the local market here,” says Ginger. They are excited to have developed several local projects such as Shop Local Beaufort and Beaufort Bride. Shop Local Beaufort is a community campaign to support and promote local artists and locally-owned, independent businesses in Beaufort, South Carolina. Beaufort Bride is an online guide for planning the perfect Lowcountry wedding in Beaufort County South Carolina that exclusively features local vendors and businesses.

Several of the other various local projects in the PickleJuice Productions portfolio include the new website for Beaufort Lifestyle Magazine, EatSleepPlayBeaufort.com, CAPA (Child Abuse Prevention Association), The 2014 Tomato Festival, The Junior Service League of Beaufort, Born to Read, The Beaufort History Museum, Beaufort Academy, Mayor Billy Keyserling and most recently the Mondavi Idea Home website. Will and Ginger are thrilled to be a part of these evolving projects and hope to continue to work on them to assure they are doing their part to showcase and represent the wonderful town of Beaufort, SC.

If you would like to get a quote on a Website or Graphic Design project you have in mind, PickleJuice is the business for you. The professionals at PickleJuice Productions appreciate that every project is unique and they will work with you to develop your vision and recommend services consistent with your needs and budget. Contact them today to discuss your design needs and get started!

PickleJuice

PickleJuice Productions
PH: 843.641.9478
www.picklejuice.com 

About Us

DEBBI COVINGTON
78 Marsh Drive, Beaufort, SC 29907
PH: (843) 525-0350
http://cateringbydebbicovington.com
FACEBOOK
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Debbi Covington is an award winning chef, caterer, author and food columnist. Since 1997, she has been servicing clients in Beaufort and the Lowcountry, creating delicious and exquisitely presented cuisine that transforms every event into a special occasion. Catering by Debbi Covington designs and orchestrates events that draw rave reviews by guests. She specializes in intimate boutique weddings, elegant social gatherings, distinctive nonprofit events and stylish corporate events.

Debbi has earned a flawless reputation for extraordinary cuisine, unique presentation and impeccable service. “We’ve been invited into elegant venues and fine homes to be a part of the milestone events in people’s lives,” says Debbi. Whether it’s a cocktail buffet, luncheon, dinner party or wedding reception, Catering by Debbi Covington will help make your social gathering fun and stress free.

Catering by Debbi Covington is distinctive in its personal approach to event planning. For every occasion, Debbi works personally with clients to create a unique and memorable menu, plan décor and customize staffing. She vows, “We’re here to assist with every aspect of your event, from exceptional food to location selection, event planning, bar service, linens, china, flowers, photography and entertainment.” Helping local non- profit organizations create successful fundraising events is a cause near to Debbi’s heart. Her company’s mission is to provide wonderful food at affordable prices to allow nonprofits meet their financial goals. She waives chef service and delivery fees for all non- profit events.

Catering by Debbi Covington is devoted to supporting the local economy by purchasing locally grown produce, seafood, meats and goods whenever possible. Drawing from an impressive field of local professionals, Debbi has partnered with some of the best event vendors in the industry and is able to arrange more personalized service and pricing. Part of the mission of Catering by Debbi Covington is to make a positive impact on the local community.

Debbi is the author of two cookbooks, Gold Medal winner of the Benjamin Franklin Award, Celebrate Everything! and Dining under the Carolina Moon. She has been featured as a “Master of Entertaining” in Southern Living magazine and her recipes have been published in multiple cookbooks including Southern Living’s Best Kept Secrets of the South’s Best Cooks and The Best of the Best of South Carolina. Debbi also write  the food column, “Everyday Gourmet” in Beaufort’s Lowcountry Weekly newspaper. She has been voted “Best Caterer” and “Best Catering Company” by the readers of the Beaufort Gazette and “Favorite Caterer” by the readers of the Island News.

Debbi Covington